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You'll Want This Color in Your Closet - The 2018 Pantone Color of the Year

Ty Hendrickson

Posted on February 23 2018

You'll Want This Color in Your Closet - The 2018 Pantone Color of the Year

Every year there are new colors and patterns that emerge at market when we select what to offer - and new colors and patterns that emerge at the major cities’ fashion weeks.

All eyes are on Pantone each year as they release their Color of the Year - this is usually the color that dominates fashion and make-up for the year. Pantone describes their annual Color of the Year as “one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.” For 2018, the Color of the Year makes us feel regal. Pantone’s 2018 Color of the Year is Ultra Violet. This purple/indigo hue will leave you inspired!

According to Pantone,

“A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.”

For everything you need to know about the Color of the Year, including color codes and ideas, visit the Pantone site here.

What are some of your favorite purple-hued pieces?